• Samantha

How to Make an Influencer Media Kit

Hi Friends,

If you want to pitch collaborations to brands you need to make an influencer media kit.

Basically, this is a document that tells brands everything they need to know about you and how you can be of value to them. I suggest keeping this two pages or less.


Things to include:

  1. Your Name

  2. An About Me Section

  3. Your Social Media Channels

  4. Analytics and Audience Demographics

  • Specific to each social media channel

  • If you are doing an Instagram account you can easily screenshot your analytics/insights page

  • Your engagement % It used to only be about the number of followers, however, now people realize that engagement is more important. This is also why you don't really anyone buying followers anymore.

  • Engagement is calculated by adding the amount of likes and comments together from 9 photos, dividing it by 9, and then dividing that number by the number of followers.

5. Previous Collaborations and Photos

6. Contact Information


Here is mine for reference:




I hope this helps,







Connect With Me | It's not a conversation until you join in

Instagram: @Samantha.Twist

Youtube: Samantha Twist

Facebook: Samantha Twist Blog

Pinterest: Samantha Twist Blog

Twitter: @TwistSamantha

Podcast: Twist Talks


13 views0 comments

Recent Posts

See All

Easy Lunch Idea: Rice Wraps

Hi Friends, You guys I went on my friends boat with her family and family friends and one mom brought these most delicious rice wraps. You will probably enjoy these even if you don’t particularly enjo