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How to Make an Influencer Media Kit

Hi Friends,

If you want to pitch collaborations to brands you need to make an influencer media kit.

Basically, this is a document that tells brands everything they need to know about you and how you can be of value to them. I suggest keeping this two pages or less.


Things to include:

  1. Your Name

  2. An About Me Section

  3. Your Social Media Channels

  4. Analytics and Audience Demographics

  • Specific to each social media channel

  • If you are doing an Instagram account you can easily screenshot your analytics/insights page

  • Your engagement % It used to only be about the number of followers, however, now people realize that engagement is more important. This is also why you don't really anyone buying followers anymore.

  • Engagement is calculated by adding the amount of likes and comments together from 9 photos, dividing it by 9, and then dividing that number by the number of followers.

5. Previous Collaborations and Photos

6. Contact Information


Here is mine for reference:




I hope this helps,







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